About Us
Did you know, it’s pronounced “Crossroad Media”?
XroadMedia was founded in 2012 by leading specialists with over 20 years of experience in content discovery and addressable TV.
Started by former executives of APRICO Solutions, a venture of Philips Electronics, we focus on recommendations, personalization and targeting in the media industry. Our team are the leading experts in the recommendation space, working predominately with Service Providers, Streaming Operators, Media Companies and Broadcasters to personalize their digital media services for consumers.
Based on close to two decades of product and market research, as well as customer deployments in the internet, media and broadcast industries, our platform is an innovative back-end solution, that is optimized for cloud and server-based deployments. Driving double-digit growth in time spent, return visits and more to help increase revenue and reduce churn by dynamically changing the user interface, creating targeted advertising services, personalized notifications and more.
We’re dedicated to developing an innovative, effective solution that can be integrated by a single API, and all of our services can be integrated through one integration. Personalization is in everything we do, ensuring we deliver the best experience for our clients, regardless of the size of our customer and their location. Now, we are delivering personalization to over 200 million monthly users for service providers globally, including, A1 Telekom Group, Claro, Starhub, Three and Vodafone
Our Management Team
Adolf Proidl
Chief Executive Officer
Responsible for our company vision, corporate structure and product innovation, Adolf has more than 20 years of experience in R&D, strategy, innovation and corporate development.
Tom Dvorak
Chief Commercial Officer
With more than 20 years of experience in sales, marketing and business development, Tom is responsible for all our marketing, sales and financial activities.
Andras Kalmar
Chief Technology Officer
Heading up our R&D and product development activities, Andras has more than 20 years of experience in R&D, product & project management and technical sales.
Paul Schenk
Chief Operating Officer
Paul has more than 25 years of experience in R&D, innovation and project management and is responsible for customer care, quality of service and our own infrastructure.
Locations
Vienna, Austria
High Tech Campus Vienna
Gutheil-Schoder-Gasse 10
1100 Wien, Austria
Welcome to headquarters.
This is where our engineering, technical and management teams are based.
London, England
73 Watling St
reet
London, EC4M 9BJ
London is home to our sales and marketing teams.
We are also expanding our product team across both London and Vienna.
Want to book time with us?
Chat with our team of experts about any of your upcoming content discovery, personalization or other projects.
