Vienna, 4th September – XroadMedia, the leading AI personalization and content discovery specialists, today announced the appointment of Samuel Sweet as strategic advisor to the company’s board of directors. Samuel joins from ThinkAnalytics, where he was board director and CEO of the company’s international business.
With more than 27 years executive leadership and sales experience in technology, media & entertainment and advertising, Samuel brings highly relevant go-to-market and operational expertise to XroadMedia. In this advisory role, he will work closely with the founders and leadership team to strengthen and grow the business as well as advise on corporate and product strategy as the needs of the industry and global customer base evolve.
Samuel has held senior leadership positions at several prominent media and technology companies, including NDS, Cisco and TiVo. He is recognized for his ability to develop and lead world-class teams, identify new market opportunities and drive transformational growth.
Samuel Sweet, commented: “I’m delighted to be working with such a talented team of founders that have built a reputable, profitable and product centric business. I’m looking forward to helping XroadMedia reach new heights and excited about the customer innovation roadmap that is in the works”.
Adolf Prodl, Co-founder and CEO of XroadMedia adds, “We are thrilled to welcome Samuel to the XroadMedia team. As we continue to expand our footprint and deliver cutting-edge solutions to our clients, his deep industry knowledge and proven track record of success will be invaluable in guiding our strategic initiatives and enhancing our competitive advantage”.
XroadMedia has additionally strengthened the commercial team with the appointment of Ruben Savazzi, an industry expert in the media and entertainment industry having joined from 3SS, and Anna Castagna, an experienced account and customer success manager who joined from JW Player. The appointments of Samuel, Ruben and Anna are a testament to XroadMedia’s ambitions, growing customer base and expanding partner network.
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About XroadMedia
XroadMedia was founded by leading specialists with over 20 years of experience in content discovery and addressable TV. XroadMedia provides innovative, AI personalization solutions exclusively to media companies. Through dynamic user interfaces and by going beyond recommendations and the UI to engage every user at every touchpoint, we can help drive churn reduction, increase revenue and increase time spent. Create user experiences that show you know your users with targeted advertising, personalized notifications, tailored upsell offers and more to keep users happy in an ever-growing and changing market.
Delivering personalization to over 200M users for operators, streaming services and broadcasters globally, including Vodafone, A1 Telekom Austria Group, Claro and Three.
