Find the Balance of Human Editorial Control and AI for Personalization

As streaming platforms compete for viewers’ attention, the teams behind these services are discovering that personalization is not just a feature – it’s a strategic imperative. However, teams are still reluctant to rely on personalization and...

Top Trends for 2025 in Media and Entertainment

What should you be Looking Out for in 2025? As we enter 2025, what trends will we bring with us from 2024, or what will we be leaving behind? The streaming landscape is continuously evolving, so we’re taking a look at what themes will be defining innovation and growth...

Partner Spotlight: Media Distillery

Enhancing Content Discovery Through AI Collaboration Today, viewers are inundated with an ever-expanding sea of content. The challenge for both consumers and service providers is no longer just about having access to a vast library of shows and movies, but rather...

The Budget and Environmental Cost of Cloud Fragmentation in Streaming Services

Businesses in every industry are now operating in the cloud. This is also true for Media and Entertainment companies; many TV services have most or all of their operations and storage in the cloud. In today’s digital landscape, this is causing a wider issue to...

Overcoming the Cold Start Problem for Streaming Services

In the highly competitive world of streaming and Over-The-Top (OTT) services, personalization is key to user engagement and retention. However, platforms often face a significant hurdle known as the “Cold Start Problem”. As well as being a major issue for...