Overcoming the Cold Start Problem for Streaming Services

Overcoming the Cold Start Problem for Streaming Services

In the highly competitive world of streaming and Over-The-Top (OTT) services, personalization is key to user engagement and retention. However, platforms often face a significant hurdle known as the “Cold Start Problem”. As well as being a major issue for...
IBC 2024: Efficiency is Key, is AI the Answer?

IBC 2024: Efficiency is Key, is AI the Answer?

Trends in Media and Entertainment for 2024 and Beyond IBC is over for another year. 45,085 attendees from 170 countries ascended into Amsterdam. There was also an increase in the number of exhibitors, which grew by 100 to over 1,350 from the previous year. As ever,...
Síminn to Further Expand Personalized Experiences with XroadMedia

Síminn to Further Expand Personalized Experiences with XroadMedia

13th September 2024, Vienna—Síminn, Iceland’s leading telecoms provider, has renewed its relationship with XroadMedia, specialists in personalization and content discovery. Since 2017, Síminn’s TV subscribers have been benefiting from personalized and tailored...
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