How to use Generative AI and ML to Enhance Personalization for OTT Platforms

In a competitive environment, video platforms (SVOD, AVOD, TVOD etc.) are turning to personalization, but as it’s now expected from services, providers need to ensure that they’re offering top-tier experiences. Not only in the accuracy of suggestions but also by...

Why is Your OTT Platform Hemorrhaging Subscribers?

Over-the-top (OTT) platforms have been growing in popularity over the years, with more and more people opting for these services over traditional cable TV. However, recently it seems like every industry headline is that some of the big services are losing subscribers,...

Green Streams and XroadMedia Team Up to Bring Enhanced Discovery to Operators’ TV & Entertainment Services and Subscribers

Riol/Vienna, 23rd May – OTT SaaS Platform provider Green Streams and XroadMedia, a leading provider in personalization and content discovery, have joined forces to provide operators and pay TV providers with a superior experience for their TV and Entertainment...

Regiogroei chooses XroadMedia to deliver advanced and scalable personalization to regional broadcasters in The Netherlands

Hilversum/Vienna, 22nd May 2023 – Regiogroei, the digital partnership of 10 Dutch regional media broadcasters, today announces their project with XroadMedia, the specialists in building innovative and ground-breaking content discovery and personalization...

How to Keep OTT Users Engaged

Did you know that, in 2024, viewers spent more than 12 trillion minutes watching streaming programs, the equivalent of 23 million years’ worth?! It’s never been more crucial to keep viewers returning to over-the-top (OTT) services as engaged users. When viewers...