Blog
Find the Balance of Human Editorial Control and AI for Personalization
As streaming platforms compete for viewers’ attention, the teams behind these services are discovering that personalization is not just a feature - it's a strategic imperative. However, teams are still reluctant to rely on personalization and recommendation solutions....
Top Trends for 2025 in Media and Entertainment
What should you be Looking Out for in 2025? As we enter 2025, what trends will we bring with us from 2024, or what will we be leaving behind? The streaming landscape is continuously evolving, so we’re taking a look at what themes will be defining innovation and growth...
Partner Spotlight: Media Distillery
Enhancing Content Discovery Through AI Collaboration Today, viewers are inundated with an ever-expanding sea of content. The challenge for both consumers and service providers is no longer just about having access to a vast library of shows and movies, but rather...
The Budget and Environmental Cost of Cloud Fragmentation in Streaming Services
Businesses in every industry are now operating in the cloud. This is also true for Media and Entertainment companies; many TV services have most or all of their operations and storage in the cloud. In today’s digital landscape, this is causing a wider issue to...
Overcoming the Cold Start Problem for Streaming Services
In the highly competitive world of streaming and Over-The-Top (OTT) services, personalization is key to user engagement and retention. However, platforms often face a significant hurdle known as the "Cold Start Problem". As well as being a major issue for new...
IBC 2024: Efficiency is Key, is AI the Answer?
Trends in Media and Entertainment for 2024 and Beyond IBC is over for another year. 45,085 attendees from 170 countries ascended into Amsterdam. There was also an increase in the number of exhibitors, which grew by 100 to over 1,350 from the previous year. As ever,...
Partner Spotlight: Simply.TV
From Data to Delight: How XroadMedia and Simply.TV are Personalizing TV Experiences You don’t need perfect metadata to deliver personalized experiences, but having high-quality, accurate metadata helps transform user experiences even further. In addition to utilizing...
Why Personalization is Important – How to overcome challenges and the future of TV
Gone are the days when one-size-fits-all programming could captivate audiences. Today, viewers crave experiences tailor-made just for them. In the first part of this blog, we looked in depth at the impact of personalization on TV services and some of the strategies...
Why Personalization is Vital to TV Services Success
The answer: keep your service competitive and your users happy. With personalization, you create unique experiences that keep viewers returning to your TV platform. Personalization is more than a modern buzzword- it's a critical factor that can propel TV service...
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