Overcoming the Cold Start Problem for Streaming Services

In the highly competitive world of streaming and Over-The-Top (OTT) services, personalization is key to user engagement and retention. However, platforms often face a significant hurdle known as the “Cold Start Problem”. As well as being a major issue for...

IBC 2024: Efficiency is Key, is AI the Answer?

Trends in Media and Entertainment for 2024 and Beyond IBC is over for another year. 45,085 attendees from 170 countries ascended into Amsterdam. There was also an increase in the number of exhibitors, which grew by 100 to over 1,350 from the previous year. As ever,...

Partner Spotlight: Simply.TV

From Data to Delight: How XroadMedia and Simply.TV are Personalizing TV Experiences You don’t need perfect metadata to deliver personalized experiences, but having high-quality, accurate metadata helps transform user experiences even further. In addition to utilizing...

Why Personalization is Important – How to overcome challenges and the future of TV

Gone are the days when one-size-fits-all programming could captivate audiences. Today, viewers crave experiences tailor-made just for them. In the first part of this blog, we looked in depth at the impact of personalization on TV services and some of the strategies...

Why Personalization is Vital to TV Services Success

The answer: keep your service competitive and your users happy. With personalization, you create unique experiences that keep viewers returning to your TV platform. Personalization is more than a modern buzzword- it’s a critical factor that can propel TV service...

Boost Your OTT Engagement with Proven A/B Testing Strategies

In an era where users can consume content from pretty much anywhere, OTT platforms are in fierce competition for user engagement and retention. One strategy to maximize this is through A/B testing. A/B tests aim to compare the performance of two items or variations in...