Why Personalization is Important – How to overcome challenges and the future of TV
Gone are the days when one-size-fits-all programming could captivate audiences. Today, viewers crave experiences tailor-made just for them. In the first part of this blog, we looked in depth at the impact of personalization on TV services and some of the strategies...
Why Personalization is Vital to TV Services Success
The answer: keep your service competitive and your users happy. With personalization, you create unique experiences that keep viewers returning to your TV platform. Personalization is more than a modern buzzword- it’s a critical factor that can propel TV service...
Boost Your OTT Engagement with Proven A/B Testing Strategies
In an era where users can consume content from pretty much anywhere, OTT platforms are in fierce competition for user engagement and retention. One strategy to maximize this is through A/B testing. A/B tests aim to compare the performance of two items or variations in...
The Evolution of Streaming Video-on-Demand Services: Are Ad-Supported Tiers Saving SVOD?
Streaming video-on-demand services (SVOD) have witnessed a transformative change in recent years. As the competition among service providers intensifies, companies are adopting a new strategy to combat rising costs and attract more customers – introducing...
