How to Keep OTT Users Engaged
Did you know that, in 2021, the cumulative time Americans streamed video content was 15 million years? It’s never been more crucial to keep viewers returning to over-the-top (OTT) services as engaged users. When viewers have an average of 5 video services per...
What to look out for at NAB 2023
NAB is celebrating its 100th edition of the event in Las Vegas this year. As always, the event will be the opportunity to see which industry trends are going to be continuing to take the world by storm or which will be short-lived. Since the beginning, NAB has been...
How to Maximize Personalization for OTT Platforms
The value of personalization for Over-The-Top (OTT) platforms is undeniable. Personalization allows for a better user experience, which in turn increases customer satisfaction and loyalty. According to Microsoft, for 96% of consumers, the consumer experience drives...
Top 7 Trends in 2023 for OTT
2022 flew by and will be leaving some trends behind and some will continue to take the world by storm in 2023. As the media landscape is constantly changing due to market saturation, the cost of living crisis, new technologies and more, 2023 will undoubtedly come with...
