How to Maximize Personalization for OTT Platforms

The value of personalization for Over-The-Top (OTT) platforms is undeniable. Personalization allows for a better user experience, which in turn increases customer satisfaction and loyalty. According to Microsoft, for 96% of consumers, the consumer experience drives...

Top 7 Trends in 2023 for OTT

2022 flew by and will be leaving some trends behind and some will continue to take the world by storm in 2023. As the media landscape is constantly changing due to market saturation, the cost of living crisis, new technologies and more, 2023 will undoubtedly come with...

The 6 Steps to Successfully Create Loyal Customers with Personalization

As you know, acquiring new customers is more expensive than keeping your current ones. More than ever, customers are canceling their TV subscriptions; it’s now crucial to keep your users happy and returning to your service. Personalized experiences are a great way to...

FAST Services Are Here To Stay, But What’s Missing?

For the last few years, Free Ad-Supported Streaming TV (FAST) has explosively impacted the market. As subscription fatigue takes its toll, viewers enjoy the more lean-back viewing it can provide. FAST is essentially streaming “live” TV, without paying for a...

Why Recommendations are So Yesterday, Personalization is the Now and the Future

In a world full of choice, audiences expect your service to know exactly what they want to watch. With personalization, there is the opportunity to create a seamless bespoke customer experience for your users. However, if you’re only serving them recommendations, you...