Why is Your OTT Platform Hemorrhaging Subscribers?
Over-the-top (OTT) platforms have been growing in popularity over the years, with more and more people opting for these services over traditional cable TV. However, recently it seems like every industry headline is that some of the big services are losing subscribers,...
How to Keep OTT Users Engaged
Did you know that, in 2024, viewers spent more than 12 trillion minutes watching streaming programs, the equivalent of 23 million years’ worth?! It’s never been more crucial to keep viewers returning to over-the-top (OTT) services as engaged users. When viewers...
What to look out for at NAB 2023
NAB is celebrating its 100th edition of the event in Las Vegas this year. As always, the event will be the opportunity to see which industry trends are going to be continuing to take the world by storm or which will be short-lived. Since the beginning, NAB has been...
How to Maximize Personalization for OTT Platforms
The value of personalization for Over-The-Top (OTT) platforms is undeniable. Personalization allows for a better user experience, which in turn increases customer satisfaction and loyalty. According to Microsoft, for 96% of consumers, the consumer experience drives...
