Personalized FAST
Reduce the burden of choice whilst maintaining the laidback viewing experience
Personalized Playlists
Create individual playlists for every viewer based on their viewing history and profile.
Personalized EPG
Organize the channel lineup to fit the behavior and preferences of viewers.
Targeted Advertising
Maximize ad inventory by matching more users to relevant IAB interest profiles. Drive the effectiveness of your ads across your platform using first-party data.
Keep Your Audience’s Attention
ENGAGE
Improve the engagement of the user interface of your FAST service or arrange your channel in the most relevant way for each of your users.
RETAIN
Reduce the burden of choice and have viewers return time and time again for the laid-back experience with their favorite content.
MONETIZE
Monetize every aspect of FAST from entertainment to advertising – based on behavior interests of household and individual users.
Maximize Relevance with Hyper-Targeted FAST Channels for Vodafone Iceland
Together with Agile Content, we are delivering relevant and meaningful content with instant personalization. Personalizing the channel lineup, content within a channel and targeted advertising for Vodafone Iceland.
“We at Vodafone, Sýn are determined to improve the viewer experience for our customers and the related business models we manage. Improved, targeted and personalized experiences are essential for both our business and our customers.”
Director Technology,
Operation & Transformation Media
Most Relevant Content
Only populate your UI with content that your viewers will love, eliminating the need to search through the whole EPG to find something they want to watch.
Instant Personalization
Relevant and meaningful content with instant personalization after the first watch event for Cold Start users.
Deepen engagement, drive revenue growth
Monetize every aspect of the FAST experience – from entertainment to advertising – based on the behavior and interests of cohorts, households and individual users.
Broadcasters
Drive value from your on-demand and live content. Grow ad revenues and sign-ups.
Streamers
Convert trial users helping drive subscriber growth and satisfaction.
Operators
Keep your users returning and your platform in the center of their entertainment universe.
