Smart Cohorts
Optimize Every Stage in Your User Journey
Importance of Getting Segments Right
The best personalization is 1-1 tailored experiences; however, creating segments is one way that TV providers can address groups of their users in more effective ways to decide relevant next steps for subscribers based on various factors. Discover more by hovering over the boxes below.
Types of Segments
Go further than demographics. Create segments based on the frequency of visits and level of engagement within your platform.
Smart Cohorts for Smart Actions
We automatically create segmented cohorts for your users so that you can provide different experiences based on needs as well as any necessary interventions, upsells and more.
Consistency to Drive Results
Include every user by following behavioral patterns throughout an entire lifecycle to drive positive actions early and consistently. Allow your team to have back control over use cases, and constantly optimize their A/B tests to deliver enhanced experiences that suit your viewers.
Smart and Flexible Cohorts
Define the cohorts in any way you like; engagement level, length of time as a user, packages, content preferences, and more. Not only being able to identify your different cohorts but also having a suitable and the most effective plan for each of them, helping you get the most out of every user. With our analytics tool, helps optimize personalization with A/B Tests supported by displaying and comparing the data for different subscriber groups. This enables us to visualize trends and can show the improvement in KPIs of one subscriber group over the other.
How are they smart?
Utilizing AI, our solution can automatically assign users to relevant cohorts based on their engagement with assets, behavior and more. This removes and improves the manual process of having to match certain asset types to certain groups.
Enhance Every Viewer Touchpoint
Ensure effective actions for every step within the customer lifecycle. Create different UIs based on different factors; the earlier you show new users the variety of range of content, the more likely they will return. Suggest the most suitable packages or upsell offers to each cohort, driving an increase in your revenues.
Broadcasters
Drive value from your on-demand and live content. Grow ad revenues and
sign-ups.
Streamers
Convert trial users and boost audience interactions to drive subscriber growth and satisfaction.
Operators
Keep your users returning and your platform the center of their entertainment universe.
FAST
Reduce the burden of choice and increase monetization in a lean-back viewing environment.
