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How to Maximize Personalization for OTT Platforms
The value of personalization for Over-The-Top (OTT) platforms is undeniable. Personalization allows for a better user experience, which in turn increases customer satisfaction and loyalty. According to Microsoft, for 96% of consumers, the consumer experience drives...
Top 7 Trends in 2023 for OTT
2022 flew by and will be leaving some trends behind and some will continue to take the world by storm in 2023. As the media landscape is constantly changing due to market saturation, the cost of living crisis, new technologies and more, 2023 will undoubtedly come with...
The 6 Steps to Successfully Create Loyal Customers with Personalization
As you know, acquiring new customers is more expensive than keeping your current ones. More than ever, customers are canceling their TV subscriptions; it’s now crucial to keep your users happy and returning to your service. Personalized experiences are a great way to...
FAST Services Are Here To Stay, But What’s Missing?
For the last few years, Free Ad-Supported Streaming TV (FAST) has explosively impacted the market. As subscription fatigue takes its toll, viewers enjoy the more lean-back viewing it can provide. FAST is essentially streaming “live” TV, without paying for a...
Everything is Personal for XroadMedia
Vienna, 27th September 2022 - As the leading AI personalization specialists for media companies, XroadMedia has always offered bespoke personalization to their customers. However, now it is front and center in the form of their new tagline, which is a better...
Vodafone Iceland Partners with XroadMedia to Deliver Seamless, Personalized Viewing
Reykjavík/Vienna, 12th September 2022 - Vodafone Iceland, a leading provider in the Iceland telecommunications market, and XroadMedia, specialists in building innovative and ground-breaking content discovery and personalization solutions, today announced a partnership...
Evergent Launches Strategic Partnership with XroadMedia to Unite Data-Backed Content Intelligence with Subscription Management
Companies plan joint development of new solutions for personalization in CRM applications Sunnyvale, CA / Vienna, Austria - September 8, 2022 - Evergent, the customer management and monetization leader for streaming and digital subscription businesses, today announced...
Why Recommendations are So Yesterday, Personalization is the Now and the Future
In a world full of choice, audiences expect your service to know exactly what they want to watch. With personalization, there is the opportunity to create a seamless bespoke customer experience for your users. However, if you’re only serving them recommendations, you...
XroadMedia Partners with NAGRA to Provide Powerful Content Discovery to Engage End-Users
Vienna, 5th September 2022 – XroadMedia, a leading provider in personalization and content discovery, today announced that it has partnered with NAGRA – a Kudelski Group (SIX:KUD.S) company and the world's leading independent provider of content protection – to...
