Vienna, 17th September 2024 – Vianeos is thrilled to announce a strategic partnership with XroadMedia, a global specialist in AI-powered content personalization and discovery solutions. This collaboration will integrate XroadMedia’s advanced personalization solution into Vianeos’ platform, offering enhanced, real-time personalization to millions of users across the globe.
By combining XroadMedia’s expertise in AI-driven search and content discovery with Vianeos’ advanced technical solutions, this partnership will enable operators, OTT platforms and broadcasters to provide a more tailored and engaging viewing experience. With features like real-time recommendations, personalized FAST channels, and intelligent audience segmentation, this collaboration ensures that content delivery is optimized for every user’s preferences.
XroadMedia’s solution has a proven track record, powering over 50 global deployments across multiple regions, including Europe, Latin America, and Asia. Notable clients such as A1 Telekom Group, a leading telecom operator in 7 countries in Europe, and Claro, a major telecommunications company in Latin America, leverage XroadMedia to enhance user engagement across their IPTV and VOD platforms. XroadMedia’s personalization goes beyond the UI, to tailor advertisements, notifications, upsell offers and more to improve both customer satisfaction and retention in highly competitive markets. This partnership will bring an additional layer of personalization to Vianeos’ customers, enhancing their ability to deliver content that resonates with their audience, significantly boosting viewer engagement and retention.
Adolf Priodl, CEO of XroadMedia, comments, “We are thrilled to be working with Vianeos, this collaboration is delivering exactly what the end-user is craving; super responsive TV applications developed by Vianeos together with the real-time capabilities of our solution will deliver highly enjoyable, personalized user experiences.”
Hervé CIMETIERRE, Chairman at Vianeos: “Our collaboration with XroadMedia is a significant step forward in enhancing both customer engagement and operational efficiency. Their sophisticated solution allows us to offer more personalized, data-driven content experiences, ensuring that our customers can deliver meaningful and relevant content to their viewers while streamlining their content management processes.”
About XroadMedia
XroadMedia was founded by leading specialists with over 20 years of experience in content discovery and addressable TV. XroadMedia provides innovative AI personalization solutions exclusively to media companies. Through dynamic user interfaces and by going beyond recommendations and the UI to engage every user at every touchpoint, we can help drive churn reduction, increase revenue and increase time spent. Create user experiences that show you know your users with targeted advertising, personalized notifications, tailored upsell offers and more to keep users happy in an ever-growing and changing market.
Delivering personalization to more than 50 projects for operators, streaming services and broadcasters globally, including Vodafone, A1 Telekom Austria Group, UKTV (a BBC Studios company), and Three.
About Vianeos
Vianeos was founded in 2004 by broadcast and interactive TV experts from different backgrounds. From the beginning, Vianeos has focused on the IPTV and OTT middleware server market with prestigious customers such as Etisalat, Batelco, Ooredoo, Sunrise, TF1, and MBC. Today, the company’s main product, the O.one platform, is deployed on several millions of set-top boxes worldwide and has a very high market share in the hospitality and telecom operator markets. Vianeos also offers an advertising platform for telcos, pay TV, and OTT operators and a white-label mobile chat application.
